{"id":2049,"date":"2025-02-20T17:01:39","date_gmt":"2025-02-20T17:01:39","guid":{"rendered":"https:\/\/www.laney.co.uk\/blog\/?p=2049"},"modified":"2026-01-21T09:21:39","modified_gmt":"2026-01-21T09:21:39","slug":"laney-partners-with-walsall-box-co-for-bcc-loudpedal-packaging","status":"publish","type":"post","link":"https:\/\/www.laney.co.uk\/blog\/laney-partners-with-walsall-box-co-for-bcc-loudpedal-packaging\/","title":{"rendered":"Laney partners with Walsall Box Co. for BCC LOUDPEDAL packaging"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you buy a Laney Black Country Customs Loudpedal, you\u2019re not just getting a high-quality, hand-built pedal, made by the passionate team in our Halesowen Black Country Customs Workshop here in the UK, you\u2019re now investing in a piece of craftsmanship that extends all the way to the packaging it arrives in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re now proud to say that we have partnered with the family-run business the Walsall Box Co. for select Black Country Customs LOUDPEDALS packaging, to create more than just a box for your pedal to arrive in, but an experience, and dare we say it, a box you\u2019ll not want to throw away!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that experience of opening up a new guitar case, but for pedals.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Partnering with Walsall Box Co.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you know the Laney BCC LOUDPEDALS, you\u2019ll know that every stage of production for the Martin Miller Ironheart Loudpedal and Tom Quayle Lionheart Loudpedal is carefully considered, designed, and built by people who genuinely care about your tone. Now, every part of the process, from the pedal itself, handcrafted in Halesowen, to the bespoke cartons made just 10 miles away in Walsall have been painstakingly crafted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This commitment to quality and tradition is something that runs deep in both Laney\u2019s Black Country Customs workshop and our choice of manufacturers for the cartons they come in,\u00a0 family-run Walsall Box Company, where every carton is hand-finished with the same level of care that goes into the pedals themselves.<\/span><\/p>\n<p><a href=\"https:\/\/www.laney.co.uk\/amps\/guitar\/lionheart\/bccloudpedal-ltq\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2053\" src=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2.jpg\" alt=\"Laney Walsall Box Co. BCC LOUDPEDAL packaging 1000x751px\" width=\"1000\" height=\"751\" srcset=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2.jpg 1000w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-300x225.jpg 300w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-768x577.jpg 768w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-700x526.jpg 700w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-475x357.jpg 475w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-533x400.jpg 533w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-Walsall-Box-Co.-BCC-LOUDPEDAL-packaging-2-132x100.jpg 132w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Pictured: The <a href=\"https:\/\/www.laney.co.uk\/amps\/guitar\/lionheart\/bccloudpedal-ltq\"><strong>Tom Quayle signature Laney BCC LOUDPEDAL-LTQ\u00a0<\/strong><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Handmade Pedals, Handmade Packaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The BCC Loudpedals themselves are crafted by hand in our Balck Country Customs workshop here in Halesowen, UK,\u00a0 just as Laney amps have been for decades. And we thought it only made sense that their packaging should receive the same attention to detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I caught up with Duncan Boniface &#8211; Director of Production, who is also involved in the design and development process for both Laney and HH and part of the team who designs our loudspeaker drivers to chat about this collaboration, which changes the way guitar pedals are presented to guitarists like us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cartons for each pedal were designed specifically to match the unique look of each LOUDPEDAL from the series they hail from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Martin Miller Ironheart Loudpedal comes in a sleek black carton with black foil print, matching the aesthetic of the Ironheart amp series.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Tom Quayle Lionheart Loudpedal is housed in a textured blue carton, designed to mirror the feel of the Lionheart amps, down to the hand-applied covering and gold foil detailing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cThese really are \u2018Black Country Custom\u2019 boxes,\u201d Boniface explains. \u201cWe went through multiple samples, making sure everything from the look to the feel was exactly right for the product. This is the kind of carton you don\u2019t throw away. It\u2019s like opening a guitar case, it adds to the whole experience. You feel like you\u2019ve bought something people truly cared about.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A Family Business, A Shared Philosophy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Laney\u2019s history as a musician-founded company made the partnership with Walsall Box Company a natural one.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cLaney was started by a musician who couldn\u2019t afford his own bass amp,\u201d Boniface reflects. \u201cHe built it into a great company and handed it over into safe hands to keep it successful and relevant, not just as a business, but as a company with passion.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">That same ethos is woven into the DNA of their packaging supplier.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cBrothers Henry and Iain Mitchell are Directors at Walsall Box Co, which was founded by their Great Grandfather in 1926,\u201d <\/span><\/em><span style=\"font-weight: 400;\">he adds. <\/span><em><span style=\"font-weight: 400;\">\u201cIt\u2019s still in the same family, still in the same building, and still operating with the same hands-on approach to craftsmanship. They\u2019re not just churning out generic packaging, they\u2019re making something they\u2019re proud of. Which is why we chose them to partner with.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Due to the focus on quality, they only make things in small batches, which is why some of the world&#8217;s biggest brands use them &#8211; the quality is second to none.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Henry Mitchell at Walsall Box Co, said of the collaboration: <em>\u201cIt has been a pleasure to work with Duncan and the team at Laney to understand their packaging requirements and design a box to meet their very specific requirements. It is fabulous to work with another Black Country manufacturer that produces a quality British made product.<\/em><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Duncan is clearly not just a Production Director but a musician and Guitar Fan with an infectious passion for the products he makes. I am the father of a budding 17 year old Guitarist who Duncan has helped with the generous loan of a guitar and lots of advice along the way.\u201d\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><em>\u201cThe benefits of the relationship go further than a collaboration on making the boxes, but also in designing, with Henry taking a keen interest in how our customers we\u2019re getting on with the cartons and inserts in their current form, and suggesting some minor tweaks they could make which might help our workshop when packing the pedals; That\u2019s exactly what we look for in a business partner; someone who\u2019s not just sitting waiting for a new order, but always thinking about ways to improve.\u201d\u00a0<\/em> says Boniface.<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.laney.co.uk\/amps\/guitar\/ironheart\/bccloudpedal-imm\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2052\" src=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2.jpg\" alt=\"Laney Walsall Box Co. BCC LOUDPEDAL packaging 1000x751px\" width=\"1000\" height=\"751\" srcset=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2.jpg 1000w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-300x225.jpg 300w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-768x577.jpg 768w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-700x526.jpg 700w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-475x357.jpg 475w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-533x400.jpg 533w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Laney-partners-with-Walsall-Box-Co.-for-BCC-LOUDPEDAL-packaging-2-132x100.jpg 132w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Pictured: The <strong><a href=\"https:\/\/www.laney.co.uk\/amps\/guitar\/ironheart\/bccloudpedal-imm\">Martin Miller signature Laney BCC LOUDPEDAL-IMM<\/a><\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">More Than a Box For Your LOUDPEDALS &#8211; It\u2019s An Experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Laney\u2019s decision to partner with<\/span><strong><a href=\"https:\/\/thewalsallbox.co.uk\/\"> The Walsall Box Company<\/a><\/strong><span style=\"font-weight: 400;\"> wasn\u2019t just about finding a supplier for packaging, it was about creating an experience for us as guitarists. From the moment a player receives their pedal, you can see and feel the attention to detail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know the <a href=\"https:\/\/www.laney.co.uk\/blog\/4-best-pedal-amps-pedalboard-amps-for-your-guitar-rig\/\"><strong>LOUDPEDALS are some of the best pedal amps in the world<\/strong><\/a>, and now we\u2019re confident that the packaging matches that world-class quality.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cWe didn\u2019t just want a box; we wanted something that enhanced the whole experience of owning a BCC Loudpedal,\u201d says Boniface. \u201cJust like the pedals, when you hold the packaging in your hands, and you take the pedal out you can feel that it was made by people who care.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Having a supplier so close to home means greater flexibility and attention to detail which means that every carton is carefully designed to fit the pedal and its accessories, from power supplies to USB cables and manuals. You get a perfect tone, and now a perfect unboxing experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sustainability Without Compromise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We don\u2019t compromise here at Laney, and as resident Tone Wizard, Simon Fraser-Clark always says when we interview him, <em>\u201cwe want you to get your tone without compromise. \u201d<\/em> and this extends to our packaging too. The change to a local company making handmade packaging wasn\u2019t just about logistics, it was also a more sustainable choice which helps the environment and reduces our carbon footprint too.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The cartons are made from recycled and recyclable materials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any new materials used in the constriction of the packaging are FSC-certified and responsibly sourced.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The BCC cartons use water-based coatings and adhesives to help eliminate harmful environmental impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The supplier is just 10 miles away from our Black Country Customs workshop, cutting carbon emissions and transit costs.<\/span><\/li>\n<\/ul>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cWe were literally shipping air,\u201d Boniface explains. \u201cThe boxes arrived assembled, so we were paying to move nothing but space across the world. Environmentally, that didn\u2019t sit right with us.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Despite higher production costs, Laney absorbs the extra expense, rather than passing it onto customers.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cWe could get cartons cheaper in China, sure,\u201d says Boniface. \u201cBut by making them here, we gain so many advantages, such as better environmental impact, more flexibility, and the ability to work closely with a supplier who really cares. It\u2019s just a better way of doing things.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2054\" src=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons.jpg\" alt=\"BCC loudpedal walsall box co cartons 1000x500px\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons.jpg 1000w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons-300x150.jpg 300w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons-768x384.jpg 768w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons-700x350.jpg 700w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons-475x238.jpg 475w, https:\/\/www.laney.co.uk\/blog\/wp-content\/uploads\/2025\/02\/BCC-loudpedal-walsall-box-co-cartons-800x400.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">A Collector\u2019s Item, Built to Last<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like every part of a Laney amp, whether it\u2019s the affordable solid-state Foundry amps, which are some of the <a href=\"https:\/\/www.laney.co.uk\/blog\/is-the-lionheart-foundry-the-best-affordable-solid-state-amp\/\"><strong>best affordable solid-state amps in the world<\/strong><\/a> or the <a href=\"https:\/\/www.laney.co.uk\/amps\/guitar\/lionheart\"><strong>Lionheart tube amps<\/strong><\/a>, every part of the Laney BCC Loudpedal process is intentional, including the footswitches, the way the knobs glide when you turn them and the toen available within. From designing the pedals in collaboration with tone aficionados like Martin Miller and Tom Quayle, to building them by hand in our BCC workshop here in the heart of the Balck Country, Halesowen, to crafting the cartons in Walsall, each step is carried out by people who care. They\u2019re even packed by our team by hand.\u00a0<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201cWhen you buy one of these pedals, you\u2019re not just getting a piece of gear,\u201d says Boniface. \u201cYou\u2019re getting a collector\u2019s item, something built with passion, by people who understand what musicians want. We wanted to reflect that in the cartons too, and I think the team at <\/span><a href=\"https:\/\/thewalsallbox.co.uk\/\"><span style=\"font-weight: 400;\">The Walsall Box Company<\/span><\/a><span style=\"font-weight: 400;\"> have succeeded.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For Laney, that philosophy extends all the way to the packaging. Because when a product is made by people who care, you can feel the difference.<\/span><\/p>\n<p>Shop the <a href=\"https:\/\/www.laney.co.uk\/amps\"><strong>full collection of Laney amps HERE.\u00a0<\/strong><\/a><\/p>\n<p>Watch Tom and Martin introduce their signature LOUDPEDAL amps below.<\/p>\n<p><iframe loading=\"lazy\" title=\"Laney Black Country Customs LOUDPEDALS feat Tom Quayle and Martin Miller\" src=\"https:\/\/www.youtube.com\/embed\/0O41hT9C1_E\" width=\"918\" height=\"516\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you buy a Laney Black Country Customs Loudpedal, you\u2019re not just getting a high-quality, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,48,11],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-artist","category-guitar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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