AMPLIFYING MUSICIAN’S DESIRES SINCE 1967 Lyndon Laney’s passion for music-making developed as a bass player in the vibrant UK music scene in the mid-1960s. As a resident of Great Barr in the West Midlands, Lyndon found himself gigging in several bands, most noteworthy of which being “The Band of Joy” featuring John Bonham on drums and Robert Plant on vocals. In future years the Birmingham and West Midlands area has become known as “The Home of Metal” given the huge crop of guitar-wielding talent that spawned from this industrial heartland… This fact was recognised and celebrated by excellent “Home Of Metal” exhibition. Visit www.homeofmetal.com for more details. Lyndon also took a keen interest in electronics and woodworking and in his typically modest words “because I couldn’t afford to buy one” took to making his first amplifiers in his father’s garden shed. The product was good and requests for more soon followed. As awareness of these great-sounding, affordable products spread, Lyndon soon became inundated by demand amongst fellow musicians to make more amps and cabs for guitar, bass and also vocals. A casual hobby quickly became a serious endeavour. The reality of fulfilling demand soon required a real team and also a factory larger than a shed! He officially started the Laney Company in September 1967 at the Custard Factory in Digbeth in Birmingham. In March 1968, Robert Plant, a lifetime friend of Lyndon’s, purchased a Laney PA. A few months later he recorded the first Led Zeppelin album. He used this PA in his original work with Led Zeppelin and even took it to the USA on his first tour. In recognition Robert presented Laney with a commemorative signed plaque to acknowledge the contribution. Production at the Custard Factory was growing and word of Laney’s signature tone reached another soon-to-be music legend from the Home of Metal: Tony Iommi of Black Sabbath. Tony began his career-long association with Laney and in 1970 when Sabbath released Paranoid, Laney amps were visible to the music-loving world. Over the years the business, the player list and the product range has grown and grown. Lyndon steered the business wisely and his courage, hard work and passion for the products drove Laney from the garden shed to an international brand. He built a great team, invested in technology and premises to ensure the company continued to reach it’s global potential. In 2004 Laney moved to its current day custom built premises still within the west midlands which represented a significant investment in the future. The new premises were officially opened by Tony Iommi. A modest and humble man, Lyndon has always been interested in his products rather than industry glamour, preferring to “leave the limelight to the actual rock stars”. Nonetheless, today Laney is sold worldwide in over 60 countries, is award winning, critically acclaimed and boasts an enviable roster of product endorsers. With products that have kept up with advances in guitar technology and guitar styles – Laney has always attracted great players to the products. The list of users reads like a who’s who of the guitar playing world. Names such as Randy Rhoads, Vinnie Moore, Warren Di Martini, Ace Frehley, Vinnie Vincent, Robert Plant, George Lynch, Paul Gilbert, Joe Satriani, Steve Vai, Andy Timmons, Frank Gambale, Francesco Artusato, Mattias “IA” Eklundh, Christophe Godin, The Commander in Chief, Kill Switch Engage, Neon Trees, Martin Miller, Tom Quayle the list goes on. Lyndon has remained involved in the business throughout its extensive development. Today he is retired from day-to-day duties but stays on as Chairman. To Lyndon’s immense pride, his son James Laney officially began working in the family business in 2002 and took over as CEO in 2015.